MySpace reveals their advertising plans
By targeting adverts trough its new system, MySpace wants to show that it is offering more to advertisers than Facebook.
Indeed
the first phase of its new advertising sales system called
"hyper-targeting" will allow advertisers to use some personal
information that users put on their profile to sell personalized
advertisement.
MySpace has even assured that its click trough rate on its hyper targeting advertisements
will be 300% greater than from competitors. It seems to have already
convinced several well known partners: Procter & Gamble, Microsoft,
Ford and more, have already signed up for MySpace's new system.
The new scheme allows advertisers to search 100 different user segments
like travel, automobile or movies. This is a gold mine for advertisers
as they will be able to target their campaigns at people who are more
likely to be interested in seeing this advert. Furthermore as Facebook
claims that it receives an average of 54 billions pages views each
month, MySpace being the market leader must have much more. But these
informations will have a price and the more specific information the
advertisers want, the more they will have to pay. Facebook has promised
to announce the details of its new platform today , which will give
users the option of letting the site track their movements on the web
at large.
The social networking site is so trendy that everybody wants to create
their own profile and get connected. Yahoo is starting to elaborate its
own by enable university students to tap into a network of
professionals and get advice for internships and jobs offers. What is
next?http://www.tetridia.com/1095
ABOUT THE AUTHOR
Anja Glauch is the co-founder and managing director of Tetridia Ltd. She began her career in Information Technology more than 11 years ago. She is leading the companies Online Marketing, Search Engine Marketing and Search Engine Optimisation activities. |
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