How Working Out at the GYM (Google, Yahoo, and MSN) can Build Media Exposure and Profits

Learn how to work out your web site at the G.Y.M.

A toned body draws attention and admiration. A fit and supple body packs the energy to perform at the optimum level. Staying in shape also improves confidence and gives the necessary boost to march ahead in life. Only those that are fit can survive the race and competition in life. Working out at the gym is an obvious thing to do to stay in shape. Along with eating healthy foods, time spent in the gym is the prescription for those that want to shed weight and become fit.

Websites that want to improve their visibility on the Internet have to be search engine and social media fit. This fitness can be achieved through working out with the three popular search engines - Google, Yahoo, and MSN (GYM).  Websites always clamor to be on the top of the search engine results. Only the fit ones can withstand the rigors of competition in life. Similarly, only the search engine fit websites can catch the attention of the buyers and increase exposure as well as sales of the products they are dealing with. Otherwise there is every possibility of a website getting lost in the crowded and seamless cyberspace – unnoticed and unvisited.

What it means to be Google, Yahoo, and MSN (GYM) Fit

This simply means that your website should be so worked upon that it becomes easily searchable on these three popular search engines – Google, Yahoo, and MSN. Your website attains search engines fitness when it is perfectly ready for submission in the search engines. The fitter and suppler the website, the better is the chance to come at the tops of search results.

The first step towards that is to get a set of keywords that these search engines love. As getting the membership of a gym doesn’t automatically build muscles, simply getting keywords related to your website will not build your website’s fitness for these search engines. The content of your website should be written and rewritten with appropriate mixing of these keywords. The incorporation of keywords should be as per the norms of the search engines. Too much of keywords would risk banning of your website by the search engines. And a paucity of keywords would not deliver the desired results and defeat the entire purpose of adding keywords. Just as the right amount of time spent on exercise would result in superb muscles, enriching the content with the right amount of keywords will result in a search engine ready website.

Search engine spiders are computers and they use complex algorithm that the SEO experts understand. Apart from adding keywords to the content there are hundreds of other factors related to search engine optimization. As a novice if you dabble in this you may over-do things and then risk getting your website banned from the search engine altogether. This job is better left to a SEO professional.

A certified fitness coach knows exactly how to target a muscle group to help with growth, appearance, and performance. Left to your own devices, you may over-do or work out very little to get any visible benefit. Or worse still, you may injure yourself by not exercising in the proper way. Exercising according to the plan of a certified gym coach will slowly and yet definitely yield results. Similarly, efficient SEO professionals are capable of improving the ranking of your website through a systematic approach. They would know what keywords to use and how many times in the content.  They will suggest creating blogs for your website and making them popular in social media networks. Using other techniques such as social book marking, adding images, and creating links they will push up the ranking of your website. Combining a host of factors a dependable SEO professional will optimize your website just as a certified fitness coach combines exercise, nutrition, and rest to shape your body.

Media Exposure and Profits through Search Engine Fitness

More and more users are choosing the Internet and the search engines to buy products and request services. Trends in ad spending by sellers and buyer behavior indicate that the shift is clearly pronounced towards the Internet than any other form of media. The Internet is poised to become the dominant player among all media sources for its easy and cheap accessibility, wider reach, speed, and convenience.  

Exposure on the Internet is both affordable and durable. Advertising for a single day in a national daily or a regional daily costs tens of thousands of dollars. With much less than that, a website can be set up and made to be search engine optimized too. The website stays for as long as the owner wishes. TV ads are gone in seconds. The viewer goes to pick up a drink from the fridge and the ad is gone. There is a greater possibility that the viewer simply mutes the channel or changes channel when your ad is on. A 30-second spot on TV is equally costly. A CPM (cost per thousand) of $20 for a 3o-second spot reaching out to one million viewers watching a show would cost $20,000. For less than half of that cost you can start a neatly designed website and employ the services of an expert SEO professional to enhance its search engine visibility. Moreover, traditional advertising wastes nearly half of the ad money by covering wrong people or by missing target audience. In 2006 nearly $220 billion of the total $428 billion spent on advertisements worldwide was wasted. This waste is almost non existent in Internet advertising, specifically in website creation and promotion of the website through SEO. Cutting down such colossal waste translates into money saved, reduced costs, and better profits. For these reasons advertisers increasingly prefer using the Internet as the medium of advertisement. By 2011 advertisements on the Internet are going to surpass advertising on other forms of media. 

Social media allows for a two way interaction unlike traditional media which only allows the sellers’ voices to be heard. Targeting the required audience and reaching out to them at an affordable cost through search engine optimization makes a lot of sense. A GYM (Google, Yahoo, and MSN search engine) fit website is more likely to come at the top of search engine results, attract larger traffic, and convert a greater number of visitors in to sales. Isn’t that the bottom line every producer and seller is aiming for? So hit the GYM and reap the benefits. The sooner you do it the better. Remember, you are never too late for fitness exercises and your website is never too late for GYM fitness. Make sure that you consult the relevant professionals (a doctor and a certified fitness coach for physical fitness and an ace SEO professional for GYM fitness) before you embark on either venture.

Source: Economist

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